The Digital Marketing Manager will be a key member of the Corporate Finance & Restructuring Knowledge Management team, based in New York City. He or she will report to the Chief Marketing Officer of the Corporate Finance & Restructuring segment. This role works directly with practice leaders and subject matter experts to develop, drive, manage, and analyze a broad range of digital marketing strategies and tactics and pipeline management activities that are aligned with the segment’s go-to-market priorities.
His or her primarily focus will be driving Corporate Finance & Restructuring’s email marketing campaign strategy and execution; managing the segment’s use of the firmwide client relationship management (CRM) platform, associated management of pipeline activities and reporting; and delivering social media engagement analytics. Other responsibilities include supporting internal communications initiatives and event management activities. In addition, the Manager will drive additional digital marketing efforts (e.g., search engine marketing, webinars, website/landing pages, lead generation) and deliver reporting to convey the ROI and results of integrated marketing campaigns (e.g., social media, email, website, etc.) and segment marketing efforts.
The ideal candidate will have a passion for digital marketing and an analytical mindset, with a proven track record of success with delivering B2B digital marketing strategies, social media analytics and CRM solutions. He or she must be a highly-organized, energetic, detail-oriented and proactive communicator. Flexibility and agility are critical in this role, with ideal candidates being able to move and adapt with the speed of change when it comes to new technologies. He or she must be hands-on and able to juggle multiple projects and competing deadlines, while maintaining a positive, “get it done” attitude.
This is an exciting opportunity for a mid-level marketing professional to gain a broad level of B2B digital marketing experience at a global professional services firm.
About FTI Consulting
FTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. With more than 4,600 employees located in 28 countries, FTI Consulting professionals work closely with clients to anticipate, illuminate and overcome complex business challenges and make the most of opportunities. The Company generated $1.81 billion in revenues during fiscal year 2017. For more information, visit www.fticonsulting.com and connect with us onTwitter (@FTIConsulting), Facebook and LinkedIn.
FTI Consulting continually strives to offer employees and eligible dependents, including domestic partners and eligible domestic partner children, a competitive and comprehensive benefits package. Please click here for more information.
FTI Consulting does not accept unsolicited resumes from external firms or agencies. FTI Consulting will not be responsible for placement fees associated with unsolicited resumes.
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
About Corporate Finance & Restructuring
Our Corporate Finance and Restructuring practice, a trusted partner to companies, boards of directors, investors, lenders and creditors around the world, is focused on delivering restructuring and business transformation solutions. Committed to our clients’ success, our professionals address the full spectrum of financial, operational and transactional risks and opportunities. Among our core strengths is providing expertise in guiding companies through the value creation lifecycle. Our targeted offerings include restructuring, insolvency, litigation support, interim management, capital market advisory, post-acquisition integration, valuation, tax advisory as well as financial management and performance improvement solutions. Our clients demand our industry expertise, which includes emphasis in the energy, healthcare, real estate, retail and consumer products, and telecom, media and technology sectors. Our Corporate Finance & Restructuring services are delivered through a global network of 41 offices in 15 countries situated in Asia, Australia, Europe, Latin America and North America.
• Primary role will be to develop, manage, launch and measure email marketing campaigns, deliver social analytics and manage CRM activities, including pipeline management and reporting. • Demonstrate proficient command of Eloqua, an enterprise level email marketing program. • Demonstrate proficient command of Salesforce, the firm’s wide CRM platform. • Proactively lead a variety of digital marketing tactics (e.g., email, search marketing, paid social media, display, etc.). • Oversee ongoing updates on Salesforce roadmap that attend to business needs. • Create analytics and generate actionable insights and reports on pipeline health and sales operations, ongoing digital marketing campaigns, website and overall marketing efforts. • Manage global employee ambassador program on social media platforms. • Manage and support digital efforts on events, including event applications, website registration and website development activities. • Attain expert proficiency with marketing systems and tools (e.g., Eloqua, Salesforce, Readytalk, Google Analytics, Splash, Knak). • Train, coach and manage digital marketing staff. • Work effectively with vendors, internal stakeholders, and corporate teams. • Comfortable with using digital marketing platforms and technologies. • Although HTML knowledge is not required, a basic understanding is preferred. • Must be comfortable with using a “What You See Is What You Get: (“WYSIWYG”) editor to edit and revise emails and landing page to meet content and design change requirements.
• Bachelor’s degree required • Certification in digital media, social media and/or measurement analytics preferred
Position Classification: Exempt
Internal Number: 190WS
About FTI Consulting
FTI Consulting is an independent global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. Individually, each practice is a leader in its specific field, staffed with experts recognized for the depth of their knowledge and a track record of making an impact. Collectively, FTI Consulting offers a comprehensive suite of services designed to assist clients across the business cycle – from proactive risk management to the ability to respond rapidly to unexpected events and dynamic environments.FTI Consulting Named a Best Firm to Work For by Consulting MagazineFTI has been named to Consulting Magazine’s 2018 Best Firms to Work For list, which is based on an annual employee satisfaction survey completed by more than 10,000 consulting professionals from over 300 firms.https://www.fticonsulting.com/insights/articles/fti-named-consulting-magazine-best-firm-work