We are currently seeking a Senior Manager, Brand & Content Marketing who will be our next brand “guardian” maintaining brand integrity across all of IREM’s marketing initiatives and communications.
In this exciting role, you would manage the external facing IREM brand and content that demonstrates our value proposition, the products and support we offer to our members, and the insights and key trends and themes that impact the jobs and lives of our almost 20,000 members in real estate management profession.
Some specific responsibilities include:
Developing strategies and programs/campaigns that create brand awareness and engagement across a coordinated mix of owned, earned and paid channels
Owning projects from kick-off to delivery, including crafting creative briefs, partnering with internal teams, and managing external agencies and creative freelancers
Working with Research to conduct necessary brand and value prop research
Providing direction and manage execution of branded creative, marketing collateral, and promotional items (including optimization of online store)
Owning the IREM brand guidelines document, including updates, distribution and adherence to standards across HQ & chapters; Ensure brand consistency across all touchpoints
Creating segmented, value-based content & messaging for brand-level, product-level, and thought-leadership content execution
Developing and optimizing overall paid media plan
Developing overall social media strategy
Developing content marketing strategy
Overseeing the development of content for the IREM blog, social accounts, paid content sponsorships, email, irem.org, and as needed for other marketing channels
Managing the IREM website as a function of the brand and ultimate content hub/destination
Creating a measurement framework and on-going process to track the impact of efforts and demonstrate the value of marketing contribution
Leading managing and coaching the Content Marketing Manager
What We Can Offer You
If you would like to be part of an organization that is far more than just a place to work, then IREM is the organization for you. We are a place where you’ll feel great about devoting your talents and skills. Team members enjoy year round casual dress, reimbursement for race entry fees and group fitness classes, and a state-of-the art on-site fitness center with meditation room.
What We Need From You
To be considered, we require a minimum of five years of related marketing experience, preferably in an association. Experience managing an outside agency as well as digital marketing expertise are a must. We are located in Chicago and prefer to speak with local candidates
Interested in joining our team? Please complete an application/submit your resume at https://bit.ly/2lSymK7
About Institute of Real Estate Management
For over 85 years, IREM's members have made us the world's strongest voice for all things real estate management. Almost 20,000 leaders in commercial and residential management call us home for learning, certification, and networking.