When the work you do every single day has a crucial impact on the lives of others, every effort, every detail, and every second matters. This shared culture of passion and dedication pulses through Cedars-Sinai, and it's just one of the many reasons we've achieved our fifth-consecutive Magnet designation for nursing excellence. From working with a team of premier healthcare professionals to using state-of-the-art facilities, you'll have everything you need to do something incredible--for yourself, and for others. Join us, and discover why U.S. News & World Report has named us one of America's Best Hospitals!
What will you be doing in this role?
The Associate Director of Social Media is responsible for developing strategy and creative direction to drive all aspects of the Cedars-Sinai's social media presence. You will manage a team of social media specialists and collaborate closely with Brand, Marketing, and Clinical Operations. The position will report into Digital Strategy with a dotted line into Communications.
Manage and direct the activities of a team of social media coordinators and specialists.
Define the organization's social media "voice" and ensure all social media communications are cohesive and on-brand.
Lead social media content strategy, including copy, graphics, and video.
Define KPIs aligned with departmental and organizational goals; develop social media strategy and tactics to drive growth.
Set content and engagement goals, analyze overall effectiveness, and identify areas of success and opportunity.
Serve as an internal social media expert and ambassador, sharing best practices and content guidelines with other teams.
Monitor, track, analyze, and report on social media performance and drive toward key KPIs.
Work with Legal, Risk Management, Compliance, HR, and others to create and maintain organization-wide social media governance plan, policies, and effective employee training
Select and manage social media vendors and tool
Responsible for Cedars-Sinai blog; oversee blog content strategy and production process, manage team of writers, editors and production staff
Integrate social media content and strategy with Communications and Publications digital channels
Develop and coordinate crisis communications plans with Communications, Brand, Risk Management, Security, and others to respond and escalate potential issues quickly. Serve as social media point of contact for crisis communications.
Coordinate with cross-functional teams to increase visibility and effectiveness of Cedars-Sinai social media activities and campaigns
Responsible for reputation management; oversee response process and governance, report findings to internal stakeholders, manage vendor, coordinate with product managers and search strategists to handle updates to location listings
FYI: On-call for crisis related communications 1-2 weeks/month.
Providing healthcare for more than 100 years, Cedars-Sinai has evolved into one of the most dynamic and highly renowned medical centers in the world. Along with caring for patients, Cedars-Sinai is a hub for biomedical research and a training center for future physicians and other healthcare professionals. This attracts exceptional talent to Cedars-Sinai, including world-renowned physician-scientists who seek a place where they can both conduct research and see patients--the ideal formula for discovery and its translation into cures. Our patients benefit from access to doctors at the top of their fields, and our researchers have an ideal community in which to study the impact of healthcare challenges, and reflect that knowledge in their research. The greater Los Angeles area in which Cedars-Sinai resides possesses unparalleled cultural and ethnic diversity which offers outstanding opportunities for translational and clinical research... and a dynamic environment for medical education.Although community based, Cedars-Sinai is a major teaching hospital affiliated with the David Geffen School of Medicine at the University of California, Los Angeles (UCLA). Cedars-Sinai has highly competitive graduate medical education programs in more than 50 specialty and subspecialty areas, a graduate program in biomedical sciences and translational medicine, a clinical scholars program directed towards junior physicians with aspirations to become clinical scientists, and post graduate training opportunities.There are more than 250 full-time faculty members at Cedars-Sinai. The voluntary medical staff, comprised of more than 2,200 specialty board-certified or board-qualified physicians, represent all of the specialties and subspecialties and collaborate with full-time medical staff in the teaching responsibilities of the graduate medical education programs.