Content Strategist & Copywriter - NYC or LA

Role

The Content Strategist and Copywriter is responsible for the creation execution of brand and product storytelling across print, digital (video, social, ecommerce), packaging, and in store channels. The strategist will work cross functionally to understand consumer insights and behavior, merchandise growth strategy, and design inspiration to craft engaging content for all marketing channels.

The role will focus on shaping branded messaging and giving each product and story a unique angle and connection back to the larger brand narrative. This highly collaborative role reports to the Art Director and ensures on-brand and strategic messaging is consistently communicated across channels. The strategist has a passion for both brand and product storytelling, finding unique ways to engage customers, prospects and the community across multiple touchpoints.

Responsibilities

• Shape brand narrative to be reflective of brand heritage while modernizing to speak to current customers & appeal to new generation of customers
• Works closely with the Ecommerce, Merchandising, Marketing, and Design teams to conceptualize seasonal product storytelling and work with internal partners and creative agency to execute content plans and deliverables according to established strategy and intent.
• Define strategic approach to editorial content based on appropriate research activities and findings including persona studies.
• Build actionable content roadmaps that serve as the backbone of content production and performance to fuel brand awareness, acquisition and customer growth.
• Execute all product detail, email, on-site, digital and in-store copywriting needs to ensure consistent messaging across all channels.
• Support social media team with social content + copywriting.
• Drive month-to-month editorial strategy for email and social media.