The Content Strategist and Copywriter is responsible for the creation execution of brand and product storytelling across print, digital (video, social, ecommerce), packaging, and in store channels. The strategist will work cross functionally to understand consumer insights and behavior, merchandise growth strategy, and design inspiration to craft engaging content for all marketing channels.
The role will focus on shaping branded messaging and giving each product and story a unique angle and connection back to the larger brand narrative. This highly collaborative role reports to the Art Director and ensures on-brand and strategic messaging is consistently communicated across channels. The strategist has a passion for both brand and product storytelling, finding unique ways to engage customers, prospects and the community across multiple touchpoints.
Shape brand narrative to be reflective of brand heritage while modernizing to speak to current customers & appeal to new generation of customers
Works closely with the Ecommerce, Merchandising, Marketing, and Design teams to conceptualize seasonal product storytelling and work with internal partners and creative agency to execute content plans and deliverables according to established strategy and intent.
Define strategic approach to editorial content based on appropriate research activities and findings including persona studies.
Build actionable content roadmaps that serve as the backbone of content production and performance to fuel brand awareness, acquisition and customer growth.
Execute all product detail, email, on-site, digital and in-store copywriting needs to ensure consistent messaging across all channels.
Support social media team with social content + copywriting.
Drive month-to-month editorial strategy for email and social media.
Bachelor’s degree in English, Writing, Communications, Marketing, or related field
3-5+ years content strategy and copy experience across premium contemporary fashion, beauty, or lifestyle brands
Excellent communication and presentation skills
Thrives working under deadlines and with multiple projects simultaneously
Experience crafting brand narrative that reflects consumer insights and brand marketplace positioning
Experience developing editorial content calendars
Exceptional writing, research, and communication skills
Strong understanding of the target audience and industry trends.
Proficiency with content management software (Asana), social media platforms, Google drives
Proven experience leading content strategy and digital roadmap projects in a complex business and marketing environment
Excellent problem-solving skills and a collaborative team spirit
Strong interpersonal skills
Ability to channel constructive feedback to the success of the project at hand
We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. We are an equal employment opportunity of minorities, females, protected veterans and the disabled.
We are committed to providing equal opportunities in employment, and treating our associates and applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.
About Delta Galil
Established in 1975, Delta Galil Industries is a global manufacturer and marketer of private label apparel products for men, women and children. At Delta Galil our experts leverage the company’s vast knowledge base and core manufacturing competencies, to deliver comprehensive solutions that address the dynamic changes in the industry. Delta Galil acquired 7 For All Mankind in 2016."We Are One. We Are Many. We Are Mankind.”The Founders of Premium DenimBorn in LA in 2000, 7 For All Mankind put premium denim on the map – establishing itself as the denim authority & carving out a new market category. The brand’s fabric innovation, unparalleled fit, and attention to detail quickly made it a favorite among celebrities, influencers, and trendsetters around the world. Today, it continues to be a go-to for high-quality apparel rooted in denim.When You Feel Good About Yourself, You Can Accomplish AnythingAs a heritage premium denim brand with global distribution, 7 For All Mankind has acquired lifelong fans who’ve grown alongside the brand, as well as new fans who’ve only just discovered it. The brand’s goal is to create world-renowned styles that instill confidence & inspire people to be the best version of themselves.