The Associate Brand Manager will contribute to Premier Nutrition’s ongoing growth trajectory by supporting the Premier Protein brand across Ready to Drink Beverages, Bars, or Protein Powder platforms. Potential business units include: base brand, innovation, eCommerce, and international.
You’re excited about this opportunity because your time will be filled with…
Product Management (20%)
Partner with Market Insights team to develop consumer-driven platforms, products and strategies
Lead cross-functional teams to successfully develop product, packaging, P&L and commercialization plans to launch new products for Ready-to-Drink beverages, Bars, and/or Protein Powder platforms
Dive deep into pricing and promotional strategies and tactics to gain competitive advantages
Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce)
Marketing Communications (20%)
Key participant in overall media campaign strategic & tactical development
Manage launch and ongoing execution of campaign tactics & initiatives – leading agency partners, rallying internal teams, and reporting results to business leaders
Develop & execute consumer promotions plans
Business Analytics & Tracking (30%)
Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities
Utilize Nielsen, IRI, Retail Link and/or industry or market research reports for ad hoc business analysis
Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget)
Brand Strategy (10%)
Participate in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans
The daily stuff that everyone does but few quantify: (20%)
Attending meetings and presentations
Participating in company-wide activities and events galore
Impromptu conversations with colleagues
Administrivia like email, calendaring, expense reports, and other non-value-added work
What are we looking for?
Bachelor’s Degree required
1-3 years marketing experience, preferably with a CPG company, agency, or management consulting role
Qualified candidates will have demonstrated the following skills through specific work experiences and identifiable business results:
Strong knowledge and interest in healthy food trends
Highly curious & results-driven behavior
Strong project management skills
Self-starter – comfortable ‘figuring it out’
Quantitative strength –very comfortable with numbers
Strong verbal and written communication skills
Cross-functional project team experience
Ability to influence and lead others
Five capabilities that differentiate this role and are key to candidate success:
Drive and own results
Learning & growth mindset
Be a builder
Embody a strategic mindset
Influence and inspire
You will thrive here and may just do the best work of your life if…
You want to be an integral part of shaping and nurturing an amazing brand
You can be flexible in your approach to challenges and abandon past practices if they don’t make sense or would lead to a poor outcome
You enjoy making decisions and finding ways to say ‘yes’ as often as possible to impactful and important priorities for the business or team
You are comfortable being natural, casual, open, and even a bit playful at work
You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate matter as a professional in the next
You can do periods of focused, deep work on projects that drive the needle
This may not be your ideal next career move if…
You like a lot of structure, rules, and uniformity
You like order, hierarchy, command and control management
Dealing with ambiguity or experimentation are not your jam
You try to resolve challenging interpersonal situations over email or instant messaging
You like managing from behind your computer and demonstrating excellence through email
You tend to chase whatever shiny object presents itself during the day even if non-strategic
If we haven’t convinced you to apply already, here are some of our favorite perks and benefits:
Summer hours (and of course a hefty PTO package plus 11 holidays)
401K match. Literally free money.
Free food. Plus kombucha, cold brew coffee, sparkling water…all on tap.
All people and roles are bonus-eligible.
Quarterly team building events/happy hours (city-wide scavenger hunt, bowling, ropes course, putt-putt)
Bring your dog to work (3 days/week)
About Premier Nutrition
Premier Nutrition Company (PNC) distributes great-tasting food products to health-conscious consumers under the brand names Premier Protein, PowerBar, Supreme Protein, and Joint Juice and part of publicly traded BellRing Brands (NYSE:BRBR). With its people-first culture, PNC empowers its people to create the best work of their lives alongside some truly amazing colleagues. We strive to make a workplace where you can feel like you and avoid many of the outdated processes and structure of conventional workplaces. We don’t have performance reviews—we have conversations. We don’t have command and control management—we have inspiring leaders to coach you. We don’t have a casual dress code—we simply don’t have a dress code; wear what you like. And we have a lot of fun.
Bringing dogs to work, company-wide volunteer days, philanthropy and sustainability programs, in-office massages, walking meetings, and free daily exercise classes on-site and at the adjacent gym are just a few ways we make work feel less like work. And the results of our great culture speaks for itself: we were certified as a Great Place to Work™ for the fourth year running in 2020 and ranked #6 on Fortune Magazine’s ...2020 Best Small & Medium Workplaces in Manufacturing & Production.
So, what’s it like to work here? Picture the scrappy culture of a start-up, the innovative mindset of a tech company, and the stability of a brand that sold over $800 million last year, and you’ll find us in the sweet spot where world-class culture meets robust business results. PNC seeks individuals who will thrive in this collaborative and casual work environment and will help us build our culture and this high-growth company for the next phase in our amazing journey.