Create, execute and track SEO strategies and KPI’s that are aligned with Ecommerce goals to drive organic growth, larger market voice, and increased search engine presence
Collaborate with Ecommerce, Merchandising, and Development teams on website strategy from ideation to implementation and reporting
Analyze and leverage customer insights and online behaviors in order to enhance overall functionality, conversion rate, and user experience
Conduct technical site health analyses, competitor/industry analyses, and opportunity analyses.
Create and communicate on backlink opportunities, keyword tracking, and overall best practices
Ensure new and existing content is optimized and implement necessary research and strategy to support this
Implement a test and learn culture with our internal and external partners to identify insights that can be leveraged across the organization and provide actionable next steps
5+ years of SEO specific experience, including conversion rate optimization and A/B testing
Bachelor’s Degree in Marketing, Communications or related field
Industry experience is a plus
Experience with keyword research/data mining tools and competitive analysis
Experience with Google Analytics and Google Webmaster tools
Brightedge, Moz, and and/or Hotjar experience is a plus
PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: firstname.lastname@example.org
About PUMA North America, Inc.
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.