Happy Family Organics is looking for a Digital Marketing Associate to join our Marketing team reporting to the Digital Marketing Manager. This person will be responsible for supporting our paid media program. The ideal candidate has a strong understanding of performance marketing and is hungry to grow and learn.
Happy Family Organics is owned by Danone, a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition.
Key Responsibilities: • Implement campaigns by assisting in research, planning and execution of digital marketing campaigns • Build paid search and YouTube campaigns, strategize audience targeting, and propose campaign improvements • Support digital marketing programs inclusive of e-commerce, paid search, display, publishers and video • Prepare media briefs, presentations, manage timelines and calendars • Coordinate multiple projects and programs, assisting with asset tracking, Q&A, administrative support as needed • Overseeing campaign assets accuracy, brand alignment and concept/messaging prior to each launch • Aggregate data and report on campaign performance: identify wins, losses and next steps, and drive implementation of optimizations across programs • Support performance reporting for paid media and analytics and provide recommendations on optimizations • Manage projects and timelines, while work collaboratively across multiple teams and stakeholders • Manage all media admin responsibilities including budget pacing and flighting, new vendor set up, contracts and invoicing • Support in organic search trend analysis and digital insights to help inform our digital, ecommerce, brand and innovation initiatives
Desired Skills & Experience • Experience in consumer goods • In-house or agency experience • Highly analytical, data-driven mindset needed • Strong program management and organizational skills being able to manage multiple projects at once • High attention to detail is a must • Advanced level user of excel – Comfortable with pivot tables and formulas • Ownership over your own work and a commitment to every part of a task, from big picture to small details
Qualifications: • 1-2 years of media planning and Google Ads account management • Bachelor's degree from an accredited college or university.
As champions of organic, every product in our line is certified USDA organic, which means our food has no artificial hormones, toxic persistent pesticides or GMOs – just healthy ingredients from earth-friendly organic farms. We know that only a healthy planet can grow healthy food, and are committed to cultivating a sustainable world for little ones today and for future generations. From our WIC-authorized Clearly Crafted Jars to our free online live chat with lactation specialists and registered dietitians, we put babies and parents first, with support for every family. Happy Family Organics is a Certified B Corp™. To learn more, please visit: https://bcorporation.net/directory/happy-family-brands.
For additional information, please visit www.happyfamilyorganics.com. Happy Family Organics is owned by Danone, a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition.
Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.? http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf
About Happy Family Organics
At Danone, we believe that every time we eat or drink, we vote for the world we want. As a leading food and beverage company, we make healthy, sustainably-produced foods and beverages that nourish people’s lives. Some of our brands include Dannon, Activia, Horizon Organic, International Delight, Silk, Oikos, So Delicious Dairy Free, Stok, Two Good, Vega, and Wallaby Organic. And as the largest Certified B Corporation® in the world, we are committed to redefining success in business to ensure that through our brands we create real benefits for people, our communities, and the planet.
With headquarters in Broomfield, CO and White Plains, NY, Danone North America has more than 6,000 employees across the U.S. and Canada, and more than a dozen manufacturing facilities across North America. Our employees enjoy competitive pay and industry-leading benefits (including flexible (unlimited) time off and up to 26 weeks paid parental leave), and share a common mission and culture committed to both business results and social purpose. When you join Danone North America, you become part of a global team that is inspiring a healthier world through food.