Director, Brand Management - Home Solutions

FOOD BUSINESS UNIT, NEWELL BRANDS

The Director, Brand Management leads the P&L and strategy development for a leading brand in the North America Food Business Unit (categories in Food include cookware, bakeware, cutlery, canning, vacuum sealing, food and pantry storage).  He/she brings 10+ years of Brand Management and deep innovation experience, understands how to drive social marketing and support omni-channel sales growth, and has experience driving brands with a longer repurchase cycle. 

As a member of food brand management leadership, the Brand Director will be responsible for the development of brand positioning and go-to-market sales and communication strategies, grounded in deep consumer, customer, product and market understanding.  The Brand Director should be a broad business leader and must work effectively across cross-functional teams, while influencing across the organization.  The Brand Director is responsible for attracting, developing, and retaining high-performance brand management talent. 

Key Responsibilities:

• Lead brand strategy, including brand positioning, value/pricing proposition and winning aspiration compared to competition.
• Drive P&L through strong financial management, improved profitability targets, cost cutting (when appropriate) and complexity reduction.
• Drive consumer insights by understanding key equities, unmet needs and evolving consumer trends and requirements.
• Develop and train brand team laying the foundation for future leadership within Newell.
• Identify and develop strong, high impact product innovation by identifying where to play, what to offer, key feature/benefit claims and competitive and white space understanding.
• Drive impactful brand communication understanding and define the brand personality, key messaging vehicles (on-line and traditional) and brand image guidelines.
• Create effective customer strategies including go-to-market requirements, good/better/best offerings, omni-channel approach to selling and key customer and shopper needs.
• Develop effective promotional strategies including off-shelf events, key merchandising requirements, on-line promotions, consumer price incentives and impactful packaging graphics/messaging.
• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales.