The McCallum Theatre is recruiting a Vice President of Sales, Marketing and Guest Services who will be responsible for increasing the McCallum Theatre reputation and brand awareness, managing customer relationships and increasing earned revenue.
Responsibilities: The Vice President of Sales, Marketing and Guest Services will lead Sales, Marketing and Guest Services for the McCallum Theatre.
Plan and oversee all Theatre business and market development; customer engagement and satisfaction; the management of market research data; the direction and management of digital, and print advertising; and the growth of earned income.
Lead a box office and sales department that provides exceptional customer service and is a profit center for the organization.
Work cooperatively with the Communications and Development staff to increase brand awareness and to ensure compliance across all marketing and communications channels, including print and digital media.
Create and implement audience development plans that uncover new patrons for the McCallum Theatre.. Plan and implement marketing and sales strategies that that increase ticket sales and maximize revenue.
Conduct an annual marketing analysis to identify challenges and opportunities for growth. Prepare and present regular marketing and sales reports to the President and CEO and recommend strategies for improvement and innovation.
Leads the Front of the House Manager and staff (including Volunteers and Food and Beverage staff) to always exceed customer expectations and to develop meaningful and lasting customer relationships from first customer contact to reminiscence. Represents the voice of the customer internally, ensuring the entire McCallum Theatre organization understands, and adapts to our customer needs. Work with all departments to successfully resolve customer issues with exceptional solutions.
Supports executive staff, Board members, and other volunteers in all aspects of sales, marketing and guest services, provides training/coaching as needed. Is an exceptional communicator and an articulate, passionate and credible public presence for the Theatre and an effective, strong, inspirational and focused leader in the community.
Manage the annual sales and marketing objectives, budgets and expenditures
Personal and Professional Qualifications
The following criteria describe the general nature and level of experience to be found in viable candidates. They are not intended as an exhaustive list of all professional and personal qualifications. The successful candidate will possess:
Bachelor’s degree and a minimum of 10-years of increasingly responsible sales, marketing and guest services leadership experience, preferably in theater, concert promotions or a performing arts center.
Knowledge of contract management, ticketing systems, data management software, internet software, project management, and Microsoft Office Standard 2019 software.
Exceptional verbal, written, reporting and electronic communication skills.
Superior interpersonal skills, self-motivated and well organized.
Ability to work in a fast-paced, seasonally driven environment.
About McCallum Theatre
The McCallum Theatre, Palm Desert, CA
In January-1988 the McCallum Theatre was founded with the mission to provide Coachella Valley residents with a world-class performing arts center to serve our unique desert community. The Theatre is acclaimed as one of the finest performing arts centers in the nation and regularly tops national and international sales charts, and is a Pollstar World Top 50 Theatre in recognition of its substantial ticket sales, a significant achievement given our market and 1,127-seat capacity