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The role of the eCommerce Specialist will be to work within our retail sales team to support new item setup and updates to existing products. Continually learn, understand and share the needs of our customers from a product marketing standpoint to support overall sales strategies. This role will support Keeney & Oatey brand products with our eCommerce customers.
Conduct regular content audits to improve marketing copy, marketing bullets, regulatory information, product images, videos and other assets while maintaining brand integrity.
Manage & maintain all aspects of the new item set-up workflow. Ensuring on-time delivery while working cross-functionally with Account Managers and Channel Marketing Teams.
Analyze retail content scorecards and implement projects based on information provided.
Works cross-functionally with internal and external teams to create and prioritize content strategies based on launch date and availability while aligning with corporate strategies.
Review competitors’ and non-competitors’ product listings for industry trends identifying new opportunities to increase conversion.
Develops and maintain relationships with online retail partners teams to ensure issues related to products and content displayed are reported in real-time.
Uses data and analysis to ensure all SKUs are optimized for search and exceed standards for assigned retailers
Knowledge and Experience
Written Communication Skills
Project Management & Organizational skills
Understanding of Catalogs / Taxonomy
Ability to learn software and programs
Basic understanding of search engine optimization
Experience exporting data from PIM tools
Excel Formulas (Vlookup, Pivot Tables)
Ability to handle multiple priorities in a fast-paced environment
Strategic thinking, problem-solving, and analytical skills
Experience using Syndigo/Edgnet is a plus, but not required
Education and Certification
Associate’s degree in marketing, communications or other related field is required
Bachelor’s degree in marketing, communications or other related field is preferred
About Oatey Company
A Heritage of the Highest Quality
Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives. Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world.
Based in Cleveland, Ohio, Oatey has locations in the United States, Canada, Mexico and China.