Senior Manager, Retail Marketing

RESPONSIBILITIES
* In partnership with Business and Integrated Marketing leadership, drive the execution of key annual retail marketing strategies - from initiatives design to implementation and assessment of results.
- Implement scalable online to offline traffic-driving tactics in partnership with the Digital Marketing team
- Identify and execute on opportunities to evolve store experience and services to drive customer engagement in collaboration with the Retail Operations and Strategy team
- Work with CRM and store training teams to deepen clienteling practices and drive customer loyalty and frequency
* Lead the seasonal 360 marketing planning process for retail stores
- Identify key retail marketing tactics to support seasonal brand and product priorities
- Develop seasonal retail activation plan and briefs for Creative Services and marketing channels leads in collaboration with PR/Events, Store training, CRM and Visual Merchandising 
- Oversee implementation of 360 marketing plan from development to execution and hindsight, and leverage learnings to inform future seasonal planning
* Support and scale local marketing efforts to drive community engagement
- Develop materials and tools to support store-led marketing programs
- Organize best-practice sharing across stores
- Collaborate with stores leadership to identify and test new tactics and scale if successful
* Prepare and deliver presentations for a variety of audiences, including senior leadership.
* Nurture and develop a team of supporting roles

DESIRED ATTRIBUTES
* 5+ years of experience in a multi-channel marketing role.
* Strong understanding of digital - online marketing/e-commerce experience is a plus
* Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis.
* Strong analytical, project management and communication skills.
* Highly creative and can develop new ideas to be a leader in the industry
* Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment
* Ability to identify and develop relationships with key internal and external partners.
* Desire to develop talent and foster growth among junior team members.
* Adaptable - Change before you have to
- Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
* Entrepreneurial Spirit - Own it
- Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
* Collaborative - No "I" in Tory
- Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
* Client & Brand Focus - Put yourself in Tory's shoes
- Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
* Live the Values - Being "Buddy"
- Keeps the "Buddy Values" alive: Honesty + Kindness, Passion + Humility, Integrity + Compassion, Excellence + Humor. - It's not just what you do, but how you do it - Contributes to a positive and productive environment
* Functional Expertise - Know Your Stuff
- Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice