Director, Copy Group, Medicare and Medicaid

We are Anthem, Inc. (NYSE: ANTM), a health care company dedicated to improving lives and making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!

In our Government Business Division (GBD) marketing organization, we are aligning around consumers. From when they first consider a Medicare or Medicaid product, to joining Anthem, we want to create better connections, build confidence and help them achieve better health. To do that, we focus on developing data-driven strategies, informed by research, and supported by strong creative, measured for its effectiveness. 

If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.

Creative Director

This leader will be responsible for leading the editorial team, and partnering with design, in the development of a broad portfolio of copy, from more detailed health-related pieces to broader, conceptual campaigns. This is an amazing opportunity for a forward-looking marketer to lead creative for a premier healthcare brand, and be responsible for helping to improve the health of millions of people. 

Primary duties:

• Lead editorial team to achieve business goals. 
• Direct marketing communications vision to support local, regional and corporate strategic objectives
• Facilitate a collaborative environment that delivers thoughtful, well-executed, and effective creative. 
• Deliver omnichannel creative solutions that are on-time, on-budget, and on-strategy. 
• Implement metrics to report and monitor progress against goals. 
• Research and evaluate trends related to creative outputs and effectiveness.
• Collaborate on production and fulfillment of materials.  
• Hire, train, coach, counsel, and evaluate the performance of direct reports.