Senior Manager, Digital Marketing

Are you passionate about Digital Marketing and want to craft groundbreaking strategies for our Americas region?

Then join our dedicated team and drive digital innovation and build successful partnerships.

Core Responsibilities

• Develop and drive digital marketing strategy for the Americas Region (US/CA/LATAM) with a narrowed focus on the US
• Act as Americas lead in cascading global digital influencer strategy and localizing/optimizing for our region and markets
• Effectively activate influencer marketing campaigns and guide our external influencer marketing agency
• Establish regional Digital Marketing Committee; responsible for aligning overall strategy with the markets and empowering synced execution and alignment across the region
• Build holistic content strategy in collaboration with other key global and local content partners
• Support Digital Marketing Manager in execution of consumer search strategy, content publication, and support of the eCommerce team
• Support US Trade Marketing team in identifying differentiated digital marketing opportunities
• Lead digital media agency relationship to drive efficiency, efficacy, and innovation in our media approach and to support our brand marketing partners

Play your part in our team succeeding

This person will support both the regional Americas team as well as the US Marketing business unit.
A substantial role within the Americas Digital Marketing team, this strategic digital-first position requires a leader native to the space with experience in both high-level strategic development as well as real-time execution.
Digital Marketing is a constantly evolving with a current focus on social media, influencer partnerships, content marketing + optimization, search engine optimization and holistic digital strategy.
You will play an important part in helping the marketing team lean in to a regional way of working while hands-on assisting the US business unit in driving mission-critical strategies.
This role will also inspire our marketing colleagues and cross-functional partners to embrace digital innovation, consumer-first thinking, and iterative, smart innovation.
Reporting into the Sr. Director of Digital Marketing, this individual will also act as the Americas representative in various global workstreams in partnership with the Sr. Manager of Social Media.