Director of Marketing

Essential Duties and Responsibilities

• General Marketing to include communications and branding for the association
• Program Design to consistently take ideas from paper to concept to delivery
• Writing to enthusiastically communicate APMP’s message with minimal direction through website, e-mail, and social media content. Other writing includes occasional presentation scripts and drafting “starting point” personal messages for VIPs to review and edit
• Digital Marketing to evolve the organization’s current efforts into a robust, contemporary, and effective digital marketing program
• Vendor Relations to utilize creative and interesting writers and designers who will adhere to the association’s style and tone

Knowledge, Skills, and Competencies

• Demonstrated strength and experience producing promotional content (written and visual) that is compelling, persuasive, and creative
• Ability to manage multiple products and timelines
• Strong attention to detail
• Good background with technology:
  • Operations (e.g., Microsoft suite including Teams, Google suite, Dropbox)
  • Email marketing platforms (e.g., Mailchimp, MagnetMail, Informz)
  • Online meeting platforms (e.g., Zoom, GoToWebinar, MS Teams)
  • Survey platforms (e.g., Survey Monkey)
• Self-motivation to perform the role with integrity and enthusiasm while working largely independent of consistent oversight or supervision
• Ability to make decisions and move tasks forward in a quickly changing environment
• Ability to provide effective guidance and work collaboratively with APMP staff, volunteer leaders, and members

  Education, Training, and Experience

  • A minimum bachelor’s degree at an accredited four-year college or university (required), preferably with a marketing or related degree
  • Experience working for a professional association is a strong plus
  • Demonstrated comfort/experience with a variety of technology platforms
  • Attention to detail and ability to track processes from beginning to end
  • Proven ability to build relationships and engage with a variety of media, social platforms, and constituencies
  • Proven understanding of project management

  Challenges and Opportunities

  APMP is committed to providing a rewarding and satisfying work environment for all its employees. As is the nature of an association, there are some challenges and opportunities associated with this position:

  APMP is a virtual environment, which means this position often operates independently and must juggle multiple high-priority and time-intensive deliverables and deadlines.

  APMP works quickly and is a constantly changing environment. Mental flexibility is essential.

  This opportunity represents a path for professional development and growth while working with an upbeat, positive team of forward-looking, high achievers. We are a fast-moving and growing association that treats its staff with respect and starts from a point of positivity. We support the personal and professional growth of our staff.

  Other Information

  This position requires travel approximately two or three times per year to APMP events and meetings. In-person staff meetings take place as needed and could happen in a variety of locations.

  Some evening and weekend work, while rare, may be required for conference calls and meetings.

  Physical Demands

  The physical demands described below are representative of those that must be met by an employee to perform the essential duties of this job. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of the role.

  These include:

  • The regular requirement to talk and hear
  • The frequent requirement to stand, walk, sit, use hands
  • Occasional requirement to balance, stoop, kneel, or crouch
  • Specific vision required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus

  Workplace Environment

  APMP operates in a 100% virtual environment. The requirements, policies, and procedures about an acceptable virtual work environment are outlined in APMP’s Employee Manual.

  This role is a full-time position and should not be served along with any other formal, part- or full-time position with any other organization.