Director, Email Marketing

RESPONSIBILITIES
* Leverage subscriber data and insights along with campaign results to develop customer-centric marketing strategies that will unlock greater channel productivity and customer engagement/LTV
* Collaborate cross-functionally with Analytics, CRM, Loyalty, Site, Integrated Marketing, and Creative teams to identify opportunities to optimize audience segmentation and campaigns through iterative testing
* Lead and inspire a high performing team to have a test and learn mentality and be customer-focused, innovative, fast-moving and results-oriented
* Drive end to end process efficiency - briefing, planning, execution, hindsighting
* Define, monitor and drive success at the program, campaign and segment levels; track effectiveness and clearly articulate optimizations
* Ensure the integration of brand message and product focus in delivering customer-centric creative briefs to maximize engagement and conversion
* Act as change agent for personalization / targeting and a customer-centric approach to email
* Drive greater relevancy in the email channel through an increased mix of targeted campaigns and trigger emails
* Partner with Product and IT Teams to ensure technology roadmap delivers on the ability to increase personalization and advanced targeting
* Establish a global center of excellence dedicated to creating best practices and providing strategic support to the regions

EDUCATION & PRIOR EXPERIENCE NEEDED
* 10+ years of marketing experience within consumer brand, fashion/apparel, or marketing/consulting agency
* Results-driven marketer with exceptional strategic and analytical skills
* Strong time management and prioritization skills
* Experience leading a team
* Proven record of partnering cross functionally to drive topline growth
* Proactively initiates changes to improve work processes and ability to work with ambiguity
* Inclusive people leader with a track record of developing talent to drive impact
* Excellent presentation, organization & communication skills
* BA/BS required, MBA preferred
* Bonus: Global experience working with regional partners

CORE SKILLS
* Adaptable - Change before you have to
- Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
* Entrepreneurial Spirit - Own it
- Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
* Collaborative - No "I" in Tory
- Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
* Client & Brand Focus - Put yourself in Tory's shoes
- Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
* Live the Values - Being "Buddy"
- Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
* Functional Expertise - Know Your Stuff
- Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice
* FOR PEOPLE MANAGERS: Team Builder - It's all about "We"
- Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance
* FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life
- Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed