Senior Vice President- Communications     POSITION OVERVIEW   Responsible for the management of NFDA’s overall marketing communications strategy, including advertising, public relations, Website, collaterals and other media as needed.     ESSENTIAL RESPONSIBILITIES   Provide strategic direction for the Association’s communications to members, non-members, and public.   Develop integrated approach for the Division and NFDA to incorporate key messages, timing of information and appropriate tools for communicating.   Establish and reinforce brand consistency for NFDA and the Association’s programs.