The Director of Marketing is responsible for strengthening and elevating the NAMI brand as the leading voice for individuals and families affected by mental illness. In support of this goal, the Director of Marketing will build and sustain a strong storytelling cadence that reinforces NAMI’s mission, vision and values across a diverse mix of audiences and media channels. This leader will take an innovative approach to developing a strategy to garner enhanced brand visibility and awareness. Serving as the creative architect for the organization’s public awareness campaigns, the Director of Marketing will conceptualize and implement strategic marketing plans that drive demand for various programs and services and strengthen Alliance-wide understanding of and engagement with NAMI.