The Social Media Manager will plan and execute American University's strategic social media initiatives. The Manager will administer official university social media accounts, as well as curate UCM and other university content to share or target with prospective students, current students, faculty and staff, alumni, and other university constituencies. Essential functions include, but are not limited to: Manages all social media content and strategy for the University's official social media presence on all American University social properties, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and other emerging social media platforms in order to develop a cohesive narrative, brand voice, and integrated social media strategy. Pre