Leads the development of branding and consumer marketing strategies for University Health. Conducts market research and works collaboratively with physician leaders, business development, finance, service line leaders and the executive team to identify strategic opportunities to grow brand preference and market share for key service lines. Creates, implements and evaluates comprehensive marketing plans to advance awareness and brand reputation for University Health. Develops monthly departmental and executive reports on consumer metrics, campaign results and return on investment. Leads a team of four marketing managers and a social media manager.