POSITION SUMMARY The Marketing & Patron Acquisition Manager works to implement initiatives to build audiences for all DPAA performances and programs. The Manager works collaboratively with department peers to devise strategies that attract first-time ticket buyers and foster conversion toward multi-ticket and subscription purchases using principles from The Long-Haul Model. The Manager is a key contributor to the planning process: they help to outline strategy and are responsible for proposing tactical methods to achieve department goals. They maintain a budget and work with a team of vendors—printers, photographers, designers, and the like—to output supporting collateral. Finally, the Manager analyzes results, reports on campaign effectiveness, a
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