Develops and implements strategic sales plans to accommodate corporate goals. Directs sales forecasting activities and sets performance goals accordingly. Reviews market analyses to determine customer needs, price schedules, and discount rates. Directs staffing, training, and performance evaluations to develop and control the sales program. Directs channel development activity and coordinates sales distribution by sales territories, quotas, and goals. Directs product simplification and standardization to eliminate unprofitable items from sales line. Represents company at trade association meetings to promote product. Delivers sales presentations to key clients in coordination with sales representatives. Meets