Baystate Health seeks an experienced digital marketing strategist to direct marketing, digital strategy and consumer engagement for this comprehensive regional health system based in Western Massachusetts. As a key member of the marketing and communications leadership team, the Director of Marketing and Consumer Engagement will develop and implement strategic marketing plans that advance Baystate Health’s institutional priorities, growth goals and reputational brand as an integrated health system committed to expanding access to high quality care, enhancing patient experience, being a workplace of choice, and teaching the next generation of physicians and researches through its partnership with