Job Summary The Senior Brand Manager develops marketing programs to enhance perception and drive economic through consumer action. This individual oversees destination marketing initiatives (leisure and group) to effectively promote Charlotte and CRVA brands. The role is highly collaborative and, as such, must work with teammates throughout the Marketing/Communications department and across various CRVA brands to implement plans and execute programs tied to CRVA strategy and goals. They also work to identify insights that will enable brand differentiation and offer a competitive edge in the market Essential Job Duties Plans cohesive campaigns, activations and programs that connect brands with target audiences to drive visitati