The overall responsibility for the Membership Manager is planning and implementing marketing strategies to increase member sales, and membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement. This position has the following key areas; acquisition and renewal/retention program, member newsletter, Optica online store, maintenance of department files and records; and; maintaining up-to-date content on the Web site, and customer service activities.   Membership Acquisitions & Retention/Renewal Program Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members.