Visit Lake Charles is seeking a Director of Digital Strategy and Online Marketing. This position is responsible for articulating the strategic direction of digital channels (mobile apps, web, and owned social media platforms) with a focus on innovation, user experience, organizational transformation and productivity, and revenue generation. This role works across internal teams, external agencies and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences, while increasing the brand authority within the digital ecosystem to keep Lake Charles and SWLA at the forefront of business and leisure travelers through usability, discoverability, destination appeal and monetization initiatives.
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