GENERAL STATEMENT OF JOB Plans, organizes, and directs tourism advertising, promotions, creative, media buying, communications and public relations, visitor services, events and partnerships. SPECIFIC DUTIES AND RESPONSIBILITIES ESSENTIAL JOB FUNCTIONS Manages personnel functions including, but not limited to, recommending selection, assignment, scheduling, interviewing, hiring, evaluation and discipline of direct staff. Supervises and provides direction and training to assigned staff. Develops and implements the annual marketing plan and budget which includes strategies for paid, owned, earned and shared media.
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