Build and optimize email campaigns that drive engagement, retention, and meaningful member experiences

Position Overview

As the Digital Communications Specialist for Email at Sigma Nursing, you will lead the planning, execution, and optimization of email campaigns that support the full member experience. Your work will ensure that email communications are timely, relevant, and aligned with Sigma’s brand, value proposition, and engagement goals.

In this role, you will manage end-to-end email execution, including segmentation, automation, personalization, testing, and performance analysis. You will partner closely with your marketing and communications colleagues to plan and execute email campaigns, while occasionally collaborating with the Membership and Volunteer Engagement team and overseeing vendors or freelancers as needed. In addition, you will be responsible for maintaining the integrity of our email systems, ensuring data quality, deliverability, and compliance standards are consistently met. You will execute and optimize email campaigns within broader marketing strategies, ensuring accurate, high-quality delivery and performance.

Success in this role means more than sending emails. It means building a reliable, data-driven email program that reaches the right audience with the right message at the right time. You will continuously analyze performance, test new approaches, and refine campaigns to improve results while supporting a seamless and engaging member journey.

This is a hybrid and remote-friendly role, open to U.S.-based professionals local to the Indianapolis, Indiana area and nationwide.

The starting salary range for this position is $50,000 - $60,000; offers are made within this range to ensure equity, consistency, and fiscal responsibility.

A Day in the Life

Your day typically begins with a review of recent email campaign performance. You look at open rates, click-through rates, conversions, and engagement trends to understand what is working and where there are opportunities to improve. These insights help shape your priorities for the day and highlight any immediate adjustments that need to be made.

From there, you shift into active campaign work. Emails are built within the platform, segmentation rules are set, and audience lists are reviewed to ensure accuracy. You configure personalization and dynamic content, while testing links, data, and formatting to confirm each campaign meets quality, compliance, and deliverability standards before it is scheduled or deployed.

Midday often involves collaboration with the marketing and communications team. You may review campaign timelines, refine messaging, or coordinate content and creative elements to ensure everything is aligned and ready to execute. At times, you also connect with the Membership and Volunteer Engagement team to ensure campaigns reflect the member journey and support engagement goals.

As the day continues, your focus shifts to testing and optimization. You set up A/B tests for subject lines, content, timing, or calls to action, then review results to understand performance differences. Findings are documented and insights are shared with your team so that what you have learned is applied to upcoming campaigns. You may also coordinate with external vendors, freelancers, or project-based contributors to support execution as needed.

Towards the end of the day, your attention turns to maintaining the health of the email program. You review list quality, address bounced or invalid emails and ensure segmentation and automation workflows are functioning as expected. You also monitor compliance and deliverability metrics to maintain strong platform performance.

You end your day knowing you’ve advanced multiple campaigns, applied performance insights, and ensured the email channel remains accurate, compliant, and continuously improving.

You Would Thrive in This Position If:

• You have earned a Bachelor's degree in marketing, communications, digital media, business, or a related field.
• You bring four to six years of hands-on experience in email marketing, digital marketing, or marketing automation roles.
• You have demonstrated experience building and executing segmented email campaigns and automated lifecycle journeys, including email offers, newsletters, and engagement communications.
• You are proficient with email marketing and marketing automation platforms.
• You have a proven ability to analyze email performance metrics and optimize campaigns through testing and data-driven insights.
• You bring strong project management and quality control skills, with the ability to manage multiple campaigns and deadlines.
• You have experience managing or supporting creative development, including copywriting, design direction, and asset production.

Who We Are

Sigma Theta Tau International Honor Society of Nursing (also known as Sigma Nursing or Sigma) is a global nursing organization with more than 100 years of impact, but what really sets us apart is how we support people—both the nurses we serve and the team members who make our work possible. We’re a community-oriented group of approximately 60 employees based in Indianapolis, Indiana, working in a remote-friendly environment. At Sigma, you’ll find a culture that values accountability, growth, and purpose. We offer strong health and retirement benefits, support professional development, and encourage open communication and collaboration across teams. If you’re looking for a place where your work matters and your growth is supported, you’ll feel right at home here.

We recognize that diversity and inclusion are essential to our success and are committed to creating a workplace that reflects the global nursing community we serve. We’re proud to be an Equal Opportunity Employer.

Ready to Join Us?

Apply today and help drive Sigma’s mission forward—building a stronger, more connected global nursing community.

About Sigma Theta Tau International Honor Society of Nursing

Sigma Theta Tau International Honor Society of Nursing (a.k.a. Sigma Nursing) is a nonprofit organization founded in 1922 by six nurses in Indianapolis, Indiana, and now operates globally with a mission to develop nurse leaders anywhere to improve healthcare everywhere. With a vision of connected, empowered nurse leaders transforming global healthcare, Sigma emphasizes values of love, courage, and honor, reflected in its name's Greek origins. The organization offers a collaborative and inclusive workplace, inviting talented, mission-driven professionals to join its efforts in driving meaningful change through recognition, education, and global opportunities. Sigma is committed to fostering a diverse and supportive environment for all team members.

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