MAIN JOB OBJECTIVE The Director of Brand Marketing, North America will be responsible for delivering fresh’s marketing and communications strategies, and integrating online and traditional media to build brand equity and drive sales with target audiences. This role will prepare annual marketing plans, create a calendar of brand-building campaigns across all consumer touchpoints, set the marketing budget and analyze the market and competitors. The Director will be responsible for integrated planning, directing, and coordinating all marketing efforts, and communicating marketing plans across all functions to ensure alignment and unity of execution across all retailers and channels.
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