The Account Director drives the overall strategic direction for a group of agency clients. The Account Director works closely with company leadership by supervising account team members, directing all aspects of program growth: budgeting, strategy development, channel integration, client relationship, and analytical/reporting oversight. Core Responsibilities Strategy Responsible for campaign strategy across all channels. Analyzes results of campaigns and recommends programs to be expanded. Must be able to report on all channel activity and the impact of one channel upon another. Conducts test programs to measure effectiveness of media, list, creative, and offer. Contributes to the quarterly and annual
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