Daktronics is seeking a Marketing Strategist to own and drive the marketing agenda for our Transportation business segment overseeing Aviation, Mass Transit and Intelligent Transportation System verticals. This is a strategic, high-impact role for a marketing professional who thrives at the intersection of market insight, business strategy, and creative execution. You will develop and lead an integrated, ROI-driven marketing strategy for the Transportation vertical aligned with Daktronics' global marketing framework and business growth objectives, while working closely with sales, product, and market development teams to build pipeline, grow the business, and strengthen our position in the market. This is not a support role. You will bring vision, structure, and measurable results to one of Daktronics' important and evolving business segments.

To be considered for Marketing Strategist, we require the following: 

• Seven (7)+ years of B2B marketing experience with demonstrated ownership of strategy, campaigns, and measurable business outcomes. 

• Proven ability to develop and execute integrated marketing strategies aligned to business growth objectives. 

• Strong understanding of demand generation, pipeline marketing, and sales alignment in a B2B environment. 

• Experience with marketing automation platforms, CRM systems (Salesforce preferred), and digital marketing channels. 

• Data fluency comfortable building business cases, tracking ROI, and translating metrics into strategic recommendations. 

• Excellent communication and stakeholder management skills across sales, product, and executive audiences. Fluent in English, written and verbal.  

• Bachelor’s degree in Marketing, Business, Mass Communication, Journalism, or related field. 

• Ability to work independently and lead initiatives in a distributed, cross-functional environment. 
• The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal, state, provincial, and local laws. Ability to travel approximately 10% (air and ground) which may include weekends.

Desired  

• Experience with Aviation, Mass Transit and Intelligent Transportation System Industries.  

About Daktronics

Daktronics helps organizations inform, engage and inspire audiences through digital display technology, software and services. From high school scoreboards to iconic sports venues, transportation systems and commercial destinations, we design, manufacture, install and support solutions that bring information and experiences to life.

Connections working at Daktronics