Arlington, Massachusetts
New York, New York
Herndon
Reston, VA
Posted: 21-Apr-26
Location: United States - Nationwide
Type: Full Time
Salary: $80-95k/yr +commission
Categories:
Salary Details:
Additional Information:
POSITION SUMMARY
This role represents a unique opportunity to drive growth within a leading master distributor in the sign and graphics industry, offering a broad portfolio of products, strong supplier partnerships, and a value proposition centered on inventory availability, speed, and exceptional service.
We are seeking a highly driven and strategic sales professional with deep experience selling through and to distribution networks within the sign industry. This role is responsible for driving revenue growth by strengthening distributor partnerships, uncovering market opportunities, and executing data-driven sales strategies in an increasingly competitive marketplace.
The ideal candidate blends traditional relationship-based selling with modern technology, analytics, and strategic planning, enabling distributors to grow market share, improve sell-through, and adapt to evolving customer demands.
The territory includes northeastern states such as IN, OH, WV, VA, PA, NY, and ME.
PAY
Base range is $80,000-$95,000. The salary range represents the expected compensation for this role; however, actual pay may vary based on experience, qualifications, and other job-related factors. Plus, quarterly commission based on achievement of performance goals.
KEY RESPONSIBILITIES
Distributor Growth & Channel Development
- Develop and execute strategic sales plans to expand revenue through distribution partners.
- Build and maintain strong relationships with distributor leadership, sales teams, and key decision-makers.
- Identify and prioritize high-growth distributors and underpenetrated markets.
- Train and enable distributor sales teams to effectively position and sell product solutions.
- Collaborate on joint business planning, promotions, and go-to-market strategies.
Market Intelligence & Demand Generation
- Conduct ongoing market research to identify trends, competitive threats, pricing pressures, and new opportunities.
- Gather and relay actionable field intelligence to internal stakeholders to influence product, pricing, and strategy.
- Translate insights into targeted demand-generation initiatives that drive pull-through at the distributor level.
- Monitor regional and national market dynamics to adjust sales strategies proactively.
Strategic Sales Execution
- Develop territory and account plans aligned with revenue and growth targets.
- Identify, pursue, and close new business opportunities through distributor channels.
- Support distributors in complex sales cycles, including large projects and key accounts.
- Deliver compelling presentations, product training, and value-based selling propositions.
Technology & Data Utilization
- Maintain accurate pipeline management, forecasting, and activity tracking within CRM platforms.
- Leverage CRM insights to optimize customer engagement, improve conversion rates, and drive retention.
- Utilize ERP systems to understand inventory, order flow, and supply chain dynamics impacting distributor performance.
- Analyze sales data to identify trends, gaps, and growth opportunities.
Cross-Functional Collaboration
- Partner with marketing, product management, and operations teams to align strategies and execution.
- Provide feedback on product performance, competitive positioning, and customer needs.
- Support new product launches and distributor onboarding initiatives.
Travel & Field Engagement
- Travel up to 50% to meet with distributors, attend industry events, conduct training, and support key customer engagements.
- Participate in trade shows, regional events, and on-site sales calls to drive visibility and demand.
REQUIRED QUALIFICATIONS
- 5+ years of B2B sales experience, with a strong preference for the sign industry or adjacent markets (graphics, print, industrial distribution).
- Proven success in selling through or managing distributor/channel relationships.
- Demonstrated ability to grow revenue in competitive or saturated markets.
- Experience using CRM platforms (e.g., Salesforce, HubSpot) and ERP systems (e.g., SAP, NetSuite, Dynamics).
- Strong analytical skills with the ability to translate data into actionable strategies.
- Experience in market analysis, competitive positioning, and demand generation.
- Excellent communication, negotiation, and presentation skills.
- Self-starter with strong organizational and territory management capabilities.
CORE COMPETENCIES FOR SUCCESS IN TODAY’S MARKET
- Strategic Thinking: Ability to navigate market saturation by identifying whitespace and differentiation opportunities.
- Technology Fluency: Strong command of CRM/ERP systems and data-driven selling approaches; strength in online communication and the Microsoft suite of applications.
- Market Awareness: Continuously monitors industry trends, competitive landscape, and customer behavior.
- Consultative Selling: Positions solutions based on business outcomes, not just product features.
- Agility: Adapts quickly to shifting market conditions, supply chain dynamics, and customer expectations.
WHY THIS ROLE MATTERS
In a crowded and evolving sign industry, success requires more than transactional selling. This role is critical in helping distributors differentiate, modernize, and grow, while positioning our organization as a strategic partner in their long-term success.
HOW TO APPLY
- Send resume to employment@fdcfilms.com (Attn: Tammy Nelson and Kathy Speybroeck). Must include available-to-start dates.
EEO/ADA
